The global downturn has dramatically affected privately held businesses (PHBs) around the world. Such businesses, including entrepreneurs, family businesses and non-listed entities are considered the lifeblood of the global economy.
This report examines the strategies that PHBs can use to make ‘big decisions’ to help survive the economic downturn in the longer term with the aid of good business planning. Innovation, cost cutting and pricing strategies emerge as the three most successful initiatives for boosting profitability. Each strategy is examined with practical advice provided for successful planning in such uncertain times.
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